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I think they have a much better chance of spreading in our current situation of streaming and social media platforms.” “The biggest changes are likely to be in these more niche genres that wouldn’t necessarily have been getting the radio play, or where the artists weren’t as big.
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“For things like pop and rock, I think the radio would have served them pretty well back when that was the main transmission method,” said Rosati. Transmission rates may also be changing over time. Or it could be that pop, being a more mainstream genre, is mostly spread through more passive means such as the radio, she added. Rosati said: “Maybe what those numbers are telling us is that electronica fans tend to be more passionate about their favourite songs … Or maybe the social network of electronica fans is more strongly connected.” “My nan, for example, is particularly resistant to the infection of trap and dubstep.” “There are probably a lot of people in a population that may already be immune to a genre like electronica, because of their existing tastes,” said Rawson. You can spread a song disease far quicker than you could an infectious disease. “The reason why we might see some really sky-high R0s for songs is that you can just make a tweet and you have already infected a hundred people. “Diseases are limited in how they can spread by requiring physical interaction,” said Rawson. This does not necessarily mean that more electronica songs are downloaded rather it results in faster spread through the susceptible population of fans. This makes it roughly 190 times more transmissible than measles, which has an R0 of about 18. Pop music was more transmissible, but it was vastly outstripped by genres such as rock and hip-hop, while electronica – a form of electronic music intended for listening, rather than dancing – had the highest R0, at 3,430. Rosati’s team also calculated the basic reproduction number (R0) – a rating of a disease’s ability to spread, assuming the population has zero immunity through infection or vaccination – for different music genres.Īlthough this varied substantially within genres, they found that dance and metal had the lowest median R0 scores at 2.8 and 3.7. The main difference is that there are more ways for music to spread.” Dr Thomas Rawson, a disease modeller at Imperial College London, said: “It’s something that makes complete sense, when you consider that word of mouth is something that, much like disease, it will carry on via other people.